for creators
Who pays whom, exactly.
You got a DM from us and you’re doing the smart thing — checking. This page is the answers, written to be screenshot into the group chat.
Who pays whom?
Brands pay you, at the rate you set per brand. Our fee is 10–15% charged to the brand on top — it never comes out of your rate, and there is nothing for you to pay, ever.
How do I actually get paid?
The brand pays up front, before you film — their money is already with us while you work. Your payout releases within 7 days of delivering with FTC disclosure on (branded-content toggle + #ad). Approval happens at the lineup stage, before you film — not after, so there are no post-delivery taste disputes about your pay.
Who sees my pitch and rate?
Only the brand you dorsed. Never other creators, never a public page. Nothing is exclusive — pitch anyone you want directly, always.
What do you hold on me, and how do I delete it?
A snapshot of your public TikTok stats (followers, likes, videos, bio) from the moment you verified — nothing private, no login, no password. One email to sanjay@admt.ai deletes all of it.
What does a dorse actually do?
It puts your pitch and rate into the lineup we use to pitch that brand. It is not a contract and not a promised deal. When a brand responds, you get one email per response — no drip, no newsletter.
What's the catch?
We're new — nobody has been paid through dorse yet, and you'd be in the first cohort. That's the honest trade: earliest creators get first position in every lineup we pitch, and you're trusting a new company to run the money mechanics above. Every claim on this page is written to be checkable — and if you can't find a named founder with a face on this site, treat that as your red flag and walk.
The human behind it
Sanjay Shukla — software engineer; first brand deal was Frank’s RedHot as a UCLA freshman, before “influencer” was a job title (the 2017 post with its #ad is on his page — the receipt). Why he built dorse →
Red flags we will never trip: we never ask for your login or password, never ask you to pay for anything, never require exclusivity, and never publish your rate. If a message claiming to be dorse does any of those — it isn’t us.